Small Business Success: The Mad Bean Coffee Shop Continues to Grow

Since opening in 2015, The Mad Bean coffee shop in downtown Madison has seen continual growth and become a true entrepreneurial success story.

From humble beginnings as a traditional coffee shop and gathering place, to installing a full-service deli, then a move to its current home at 103 E. Murphy St., the shop has expanded again to include a new mobile coffee and smoothie bar.

The mobile bar made its debut at the North Carolina Interscholastic Cycling League mountain bike race at Farris Memorial Park in May.  Demand for The Mad Bean’s coffee drinks and smoothies was so great that owner Daniel Joyce saw a prime opportunity to add a mobile unit and thus the coffee and smoothie bar was created.

Joyce says the Mad Bean’s mobile bar has already been booked for events throughout Rockingham County and beyond.

A native of Madison, Joyce took a step closer to fulfilling his life-long entrepreneurial vision in 2015 when he opened The Mad Bean coffee shop.    Joyce grew up in Madison and always wanted to do something to help revive the historic downtown.

“I wanted to provide a place for people to come and hang out, plus enjoy a great cup of coffee.  We strive to have an atmosphere that radiates with local art, live music and an eclectic style,” said Joyce.

The Mad Bean is a full-service coffee shop and deli, featuring an array of coffee blends and crafted drinks, teas, smoothies, soups, salads, sandwiches and baked goods.  It also hosts regular open mic and trivia nights as well as live music.

Originally located at the corner of Market and Murphy Streets, the Mad Bean moved into an historic building in 2018, which is its current location.  The former Madison Wholesale Grocery building highlights the rustic, vintage feel of the Mad Bean and provides room for future growth on the second floor.  And Joyce already has plans for transforming that second floor into a separate venue for dining and entertainment that will be announced in the near future.

The Mad bean is open Monday-Thursday from 8 a.m. to 6 p.m. serving breakfast and lunch with expanded summer hours for dinner on Friday from 8 a.m. to 8 p.m. and Saturday from 9 a.m. to 8 p.m.

Check the Mad Bean’s Facebook page for more information about events.