Rockingham County Economic Development & Tourism Wins Communications Awards
-New branding package and “There is a Place” video get top honors-
Rockingham County, NC (August 11, 2016)— Rockingham County Economic Development & Tourism received two prestigious awards from The Southern Economic Development Council (SEDC) last week at the group’s annual conference during the 2016 Communication Awards. Rockingham County won a Special Judges Award for Tourism Promotion for its There is a Place water recreation tourism video. Only three Special Judges Awards were given in the entire competition. Rockingham County also won an Award of Excellence for its branding package. The SEDC Communication Awards recognize superiority in message, marketing and outreach.
The two-minute water recreation video, completed last summer, highlights Rockingham County’s outdoor recreation attractions including rivers, lakes and trails. It features scenes from the Dan and Mayo rivers as well as the Mayo River State Park. The video also features a variety of people enjoying active lifestyles with swimming, hiking, tubing, and paddling. The message of the video is that Rockingham County is a good place, nearby, with adventure just waiting to be discovered.
Rockingham County Economic Development & Tourism uses the video for marketing purposes and in presentations. It is the featured video on the county’s tourism web site: www.VisitRockinghamCountyNC.com. Rockingham County also developed a 30 second television commercial from that video. The cable TV campaign ran last fall and during the spring and summer this year.
To view the video, go to: www.VisitRockighamCountyNC.com.
Rockingham County’s branding package included the new logo, stationary and pocket folder. The new brand was developed and launched in 2015. The county won the Award of Excellence for Branding Package in the Medium Division category.
“We are honored to receive both of these awards and to be recognized for our great work in marketing Rockingham County,” said Jan Critz, director of Rockingham County Economic Development & Tourism. “The tourism video really showcases some of the water recreation in our community and our branding package makes Rockingham County stand out in a positive, professional way. Both are great tools for marketing Rockingham County nationally and internationally.”
Rockingham County’s There is a Place video and new brand were created by Bouvier Kelly, a full service marketing agency in Greensboro, NC. Video production was done by Tigermoth Creative, a story-driven marketing and communications collaborative in Greensboro, NC.
The SEDC is the oldest and largest regional economic development organization in North America with a network of more than 1,035 economic development professionals operating in 17 states. From local, regional and state economic development agencies, chambers of commerce, business and industry, utilities, transportation, finance and education, members share a common interest: the promotion and enhancement of the economic development profession. The Communication Awards were announced and displayed last week at the 2016 SEDC Annual Conference in Kansas City, MO. Judges for the awards are economic development consultants, practitioners and design professionals from across the southern U.S.
View There is a Place: