Small Business Spotlight: Vibe Nutrition

Rockingham County, NC (July 14, 2020) – Vibe Nutrition, owned and operated by 24 year old Alex Nickerson, took the town of Madison by storm when it opened its doors June 15, 2020. Vibe Nutrition is a healthy smoothie and energy bar, which was the first of its kind on the western side of Rockingham County.

Alex got the idea for the shop after Crave Nutrition opened in Reidsville last year. She found herself driving across the county on a weekly basis to visit the shop, and quickly realized Madison needed something like this. After several conversations and lots of support from Crave Nutrition owner Victoria Ellis, Alex decided to take the leap of faith and become an entrepreneur herself.

The downtown area of Madison has flourished into what is now considered the heartbeat of the town, thus leading Alex to West Murphy Street as her business home. The location she chose was perfect for her efforts, small and quaint yet rich in history. The now Vibe Nutrition storefront was once a horse stable in the 1800’s which was later converted to the covered building you see today. Renovations for the building, which were done by building owner Chris Alvis, as well as Alex and her dad, Roy Nickerson, were simple with a huge impact, especially the exposed brick wall.

Business for the young entrepreneur has taken off and continues to grow. While she sees many new faces visit the store, she has also already established regular clientele who visit every day. “I have been blown away by the sense of community that has been shown to me since opening Vibe Nutrition,” states Alex. “Having been born and raised in Rockingham County, local support is something that is important to me.”

Vibe Nutrition is open Monday through Friday from 7:00 am – 6:00 pm and Saturday from 9:00 am – 1:00 pm each week. They offer 14 energy drink recipes as well as 30 shakes. They are located at 121 West Murphy Street, Madison.

For more information or questions, please contact Tara Martin, Economic Development Marketing Manager at

Rockingham County Welcomes New Manufacturer

Rockingham County, NC (May 26, 2020) – Earlier today, Governor Roy Cooper, announced Rockingham County’s newest corporate partner, Ontex Group.

“Following the previously-announced decision to invest in manufacturing in the eastern part of the country to complement shipments from abroad, we are proud to announce the forthcoming opening of Ontex’ first U.S. production site,” Ontex CEO Charles Bouaziz said. “With this meaningful step we accelerate the execution of our strategic priority to increase our U.S. presence.”

Ontex is a Belgium born company that specializes in the manufacturing of disposable hygiene products including adult and baby diapers, as well as feminine hygiene products. With manufacturing facilities currently located in 16 countries, this will be their first in the United States.

Located in Rockingham County’s newest industrial park, Carroll Industrial Development’s, South Rockingham Corporate Park, the Ontex project will bring $96 million in new capital investment along with 403 jobs.  “We are excited to add Ontex to our industrial base and look forward to a long-term partnership ensuring their success,” stated Leigh Cockram, Rockingham County Economic Development Director. “This announcement is not only a great opportunity for job expansion in our area, but also solidifies that Rockingham County, including the South Rockingham County Corporate Park, is positioned well for future growth.”

For more information please contact Tara Martin, Economic Development Marketing Manager at


Citizens for Economic Development Secures Additional Funds for Rockingham County Micro-Businesses Grant

Rockingham County, NC (May 18, 2020) – Rockingham County Citizens for Economic Development is excited to announce additional funds were secured to offer micro-businesses in Rockingham County grant funding.

Announced in April, Citizen’s for Economic Development (CED) in collaboration with Rockingham County Economic Development, developed a grant package for Rockingham County mico-businesses, defined as businesses with less than 10 full-time employees. The response was overwhelming, proving a greater need for support to Rockingham County’s small, local businesses. 

After much collaboration with Rockingham County businesses and organizations and with extreme generosity, additional funds were received from Truist (BB&T Bank), HomeTrust Bank, Leadership Rockingham (GoFundMe project), Eden Rotary, Reidsville Rotary, Reidsville Area Foundation, Madison-Mayodan Rotary, The Wright Company, and Sylvia Grogan. The additional funds were dispersed to several businesses which previously applied for the grant and will serve as a supplement to assist with rent/mortgage, employee support (salaries, insurance, paid leave), utilities (i.e. electricity, phone/internet, etc.), purchase of COVID-19 supplies for business protection/cleaning, expenses associated with marketing, and such.

A total of 84 grants were dispersed to Rockingham County micro-businesses, with priority given to those businesses directly impacted by the Governor’s Executive Order issued March 23, 2020.

“We are overjoyed with the outpouring of support from our Rockingham County colleagues and partners,” said Leigh Cockram, Rockingham County Economic Development Director. “Although we realize the need is still great, it is our hope that these grant funds soften the blow COVID-19 has had to those businesses who have been forced to close or to operate at limited capacity.”

For more information, questions, or for ways to help, please contact Tara Martin, Economic Development Marketing Manager at


Local Industry Donates In Demand Items During Time of Countywide Need

Rockingham County, NC (May 11th, 2020) – Hand sanitizer is in short demand, due to the COVID-19 pandemic. Health experts, including the Center for Disease Control (CDC) and World Health Organization (WHO), recommend using an alcohol-based sanitizer to prevent the spread of COVID-19, in addition to washing hands thoroughly with soap and warm water.

To help the local community meet the demand, Henniges Automotive of Reidsville, used supplies on hand to produce their own, using the CDC and WHO’s guidelines. Through their production, they have the capacity to produce approximately 500 gallons of hand sanitizer. Over the last week, Henniges has donated 200 bottles of hand sanitizer as well as 1,000 face masks they had in excess to Rockingham County Government. The sanitizer and masks will go to Rockingham County agencies such as Public Health and Emergency Management Services, who are the County’s frontline heroes in the fight against COVID-19.

“It is such a blessing to have industries in our community that are willing to lend a hand in the time of a crisis like Henniges,” stated Lance Metzler, Rockingham County Manager. “This shows a true commitment to Rockingham County. From each of us at Rockingham County Government, we want to sincerely thank Henniges for providing much-needed hand sanitizer and masks for our employees and clients.”

When the need to sanitizer became apparent, Chris Eckhardt’s, Henniges Automotive Reidsville Plant Manager, desire to keep his employees safe prompted him and his team to research what it takes to make their own. They quickly realized, many of the ingredients outlined by the CDC and WHO, were ones on hand at the plant. After production started, the supply Eckhardt and staff were able to produce went much farther that what was needed for Henniges employees; this lead them to reach out to the surrounding community, especially those on the frontlines, to assist those whose need outweighed their supply.

“All of us at Henniges Automotive are proud of our first responders, essential workers, and our community,” stated Eckhardt.  “It gives all of us a great deal of satisfaction to be able to give back and support anyway we can.”

The Henniges team plans to produce and donate approximately 500 total gallons of hand sanitizer over the course of the next few weeks, including 50 bottles which will donated to Rockingham Community College.

For more information, questions, or for ways to help, please contact Tara Martin, Economic Development Marketing Manager at


Local Business Owner Donates Mask Holders to Essential Workers

Rockingham County, NC (April 14, 2020) – Clif Messick, owner of Cold War Concealment of Stoneville, recently donated close to 100 mask holders to essential workers in Rockingham County as well as New York, New Jersey, and Kentucky.

After several conversations with acquaintances in the medical field, Messick learned of the pain and discomfort they were experiencing due to the prolonged wear of N95 and other medical masks. As a business owner and product developer, he quickly turned to supplies on hand that could help.  With a little research and a few prototypes, he developed a mask holder
that would hold medical masks in place while protecting the ears of the wearer.

Messick has donated several mask holders to local law enforcement agencies, including Madison Police Department, Mayodan Police Department, and Rockingham County Sheriff’s Department, local dealerships, and even local healthcare facilities. Messick notes that thus far everyone is loving them.

“I am just so grateful for the incredible work our essential workers are doing during this unsettling time,” Messick states. “It humbles me to know that I can provide a tool that can help make their job a little easier and a little less painful.”

Cold War Concealment began operations in 2018 in Stoneville, N.C. They make handcrafted firearm holders and other related gear. Messick started the business to meet his own need at the time and found he enjoyed providing a quality product to others as well.

For more information or questions, please contact Tara Martin, Economic Development Marketing Manager at



Rockingham County Restaurants Offer Curbside Pick-Up and Delivery After COVID-19 Shutdown

It was announced Tuesday, March 17th that all restaurants and bars will close for dine-in until further notice.  According to the order, takeout and delivery orders are still an option. In an effort to support and lift our local restaurants in Rockingham County, Economic Development has put together the follow list of those that are offering delivery and/or curbside pick-up services. Please note this list is very fluid and is constantly changing. We are doing our best to keep it as up to date as possible. If you have any changes that need to be made, please feel free to email us at Let’s support our favorite restaurants today so they are here tomorrow.

Click HERE to see a list of those restaurants who are open for business.



Economic Development Welcomes New Marketing Manager

Rockingham County, NC (March 3, 2020) – Rockingham County Economic Development is excited to announce that Tara Martin has joined the department as its Marketing Manager. A native of Rockingham County, Martin comes to the department with 12 years of extensive marketing and public relations experience. 

“We are thrilled that Tara has joined our team,” said Leigh Cockram, Director, Economic Development.  “As Communications Director for the Martinsville Henry County Coalition for Health and Wellness and most recently Assistant Public Information Officer for the Rockingham County Division of Public Health, Tara brings with her a wealth of knowledge related to branding, advertisements, and social media marketing. I have no doubt that this experience coupled with her creativity, energy, and passion for her hometown will allow our office to expand our marketing efforts showcasing Rockingham County as the great place it is.”  

Tara Martin, Marketing Manager, Economic, Small Business and Tourism Development

As Marketing Manager for Economic Development, Tara will be responsible for implementing marketing strategies aimed at increasing the visibility of Rockingham County as a great place to live, work, and play. In addition, she will oversee and coordinate the proactive marketing efforts of the Department of Economic Development, Small Business, and Tourism in conjunction with the manager of each division.

“I look forward to working with the team at Economic Development and promoting all the wonderful things we have to offer in Rockingham County,” said Martin.  “As a resident of Rockingham County myself, I look forward to strengthening the economic infrastructure currently in place as we pave the way for improvements in our County’s future.”

Tara can be contacted at 336-342-8363 or

Small Business Spotlight: Cold War Concealment’s Handcrafted Holsters

Cold War Concealment, LLC began making handcrafted firearm holsters and other related gear about two years ago in Stoneville.  Owner Clif Messick is a 20-year veteran of the U.S Air Force and started the company out of his own need to find a quality firearm holster.

“After serving in the Air Force, I spent several years working as an auto technician.  It was during that time that I needed a holster and couldn’t find one that I liked.  I decided to try to build my own, and one thing led to another, and here we are,” said Messick.

Cold War Concealment carries a variety of in-stock, ready- to-ship holsters as well as magazine and tourniquet carriers.  Messick also builds custom holsters for individual customers and law enforcement agencies.  Currently, the company only makes inside-the-waistband firearm holsters.  All products are 100% American made from plastic materials such as Boltaron, Kydex and Royalite HG.  

Since he started the company, Messick has worked with two local law enforcement agencies to create custom solutions.  He worked with the Mayodan Police Department to create a custom holster to use with the officers’ Ruger side arms.  The Mayodan PD outfitted its department with the holsters and other related gear.

“I’m excited that my small business has been able to help not only a local police department solve a problem, but also to support Ruger, a major industry,” adds Messick.

Messick also worked with Sheriff Page to create a custom tourniquet holster for all his deputies.  This holster now allows Rockingham County Sheriff’s deputies to carry tourniquets on their belts or in their vests so they can easily access them when responding to an emergency. 

All Cold War Concealment holsters are built using CNC molds to fit the weapon exactly.  This allows the holster to be as compact as possible and completely cover the trigger guard.  The products are sold online, at gun shows or by contacting the company.

Messick says he hopes to grow the company and be able to create jobs.  He is planning to add new items such as a fabriclip (for use without a belt); outside-the-waistband holsters; and custom prints.

“If you choose Cold War Concealment to supply your holsters, you are buying an American made product from a disabled veteran owned business. Each holster is individually hand crafted for your weapon, made from the highest quality made in the USA materials. The result is a holster you can use with confidence for years to come,” said Messick.

Learn more about Cold War Concealment at and follow the company’s Facebook page.

Rockingham County Celebrates 70 Years of Tri-City Glass & Mirror

At its meeting last night, the Rockingham County Board of Commissioners recognized Tri-City Glass & Mirror of Eden for its 70th anniversary of being in business.  The locally owned and operated company provides glass and mirror products for the residential and commercial markets throughout North Carolina, southern Virginia and portions of West Virginia. 

Tri-City Glass & Mirror father-son owners, Dana and Dustin Hussey and family, with the Rockingham County Commissioners during the recognition at the Dec. 2, 2019 board meeting.

Tri-City Glass & Mirror was originally established in the “Draper” area of Eden in 1949 by the Martin brothers.  They moved the company to its current location on Stadium Drive and named it Tri-City after the three small mill towns that formed the City of Eden. 

Current owner Dana Hussey and his brothers acquired the company in 1985.  Hussey took full ownership of Tri-City Glass in 1991 and has been leading the company since then with a staff of about 10 full-time employees.

“Customer service, superior workmanship and quality products sums up our success for 70 years,” said Dana Hussey, owner and president of Tri-City Glass & Mirror.  “This is a great place to do business.  The people of Eden and Rockingham County have been very good to us over the years and we are forever grateful for their support. ”

Tri-City Glass & Mirror makes products for a variety of residential and commercial uses.  Residential products range from custom glass showers, auto glass and mirrors, sunrooms, awnings and canopies, to bathroom and gym mirrors, glass table tops, replacement windows, insulated glass, and more. 

In recent years, Sheetz has been one of the company’s largest commercial customers.  Tri-City Glass & Mirror has furnished and installed store fronts for over 100 Sheetz stores in North Carolina, Virginia and West Virginia.  The company has also provided products for more than 50 remodeled McDonald’s restaurants in North Carolina and Virginia.

Hussey says he is semi-retired but has set the company on a secure path for the third generation.  His son Dustin came on board in 2012 as vice president and is now in charge of the day-to-day operations.

“On behalf of the Board of Commissioners, congratulations to Tri-City Glass & Mirror and its dedicated employees for reaching this milestone.  We thank Dana and the entire company for their commitment to doing business in Rockingham County for the last 70 years,” said Reece Pyrtle, chairman of the Rockingham County Board of Commissioners. “We hope to see them have many more years of success here in Rockingham County.”

Italian Machinery Producer Selects Rockingham County

Bovone, an Italian manufacturer of machinery and technologies for the second processing of flat glass and natural and synthetic stones, has selected Rockingham County and Reidsville, North Carolina for its new North American headquarters.  The company plans to be operational in early 2020 and will serve the North American markets from the new Reidsville facility, which is its first in the United States.

Bovone locates first U.S. facility in Rockingham County, North Carolina.

Bovone recently finalized the purchase of its new facility in Reidsville, which was the former Harley Davidson Dealership on Barnes Street.  The company will upfit the space to accommodate commercial offices, a spare parts warehouse and a mechanical workshop.

“We are excited about this new venture,” said Federica Bovone, president of Bovone. “Bovone has been successfully selling its machines in the United States for 45 years and the time has come that we expand into this market with a physical location so we can continue to effectively and efficiently meet the demands of our loyal customer base.  Thanks to all who made this project possible and a special thank you to the local Rockingham County and Reidsville economic development organizations as well as the Economic Development Partnership of North Carolina who helped us navigate this complex process.”

The new headquarters is a strategic decision aimed to answer market demand in synergy with Bovone’s distributor in the area, Salem Distributing Company in Winston-Salem. The new headquarters will consolidate the presence of the brand in a market that, year after year, continues to value Italian made technologies.  With this new location, Bovone will be able to guarantee faster response times and even more efficient sales support. 

Bovone chose to locate its North American headquarters in North Carolina because of the state’s rich history in the furniture industry, a leading sector for glass. In addition, the company was also attracted to the fact that the state has been ranked as one of the top five pro-business states in the country by Forbes magazine.

 “We are thrilled that Bovone chose Rockingham County and Reidsville for its first U.S. operation.  To have another international company invest in our county proves that the economy is strong and that our strategic location for reaching major U.S. markets continues to be attractive to companies looking to move product to market in a timely manner ,” said Leigh Cockram, director of the Rockingham County Center for Economic Development, Small Business & Tourism.  “It’s also exciting to see the repurposing of a previously vacant commercial building.”

Reidsville’s Mayor Jay Donecker adds, “This is another example of how strong the Reidsville economy is and how assets such as Interstate 785 and other infrastructure investments are paying dividends.   Reidsville is also becoming a hotbed of international companies with over $50 million in Foreign Direct Investment in the past 18 months.  We welcome Bovone to Team Reidsville.”

Bovone is a worldwide manufacturer of solutions and technologies for the second processing of flat glass and natural and synthetic stones.  The company’s product lines are structured in two main areas of excellence: the product line consisting of stand-alone machines,  for grinding, bevelling and washing of glass and stone;  and the product line dedicated to complete plants for the silvering (coating) and layering of glass. These two areas are integrated to create the fully automated BRS Bovone Robotic System grinding islands.  Bovone was founded in 1954 and is based in Ovada Italy in the Province of Alessandria. 

Learn more at