Community Celebrates New Albaad FEM Plant in Reidsville

Israeli wet wipes and hygiene products manufacturer, Albaad, celebrated the opening of its new plant in Reidsville today.  A ribbon cutting at the new Albaad FEM Plant, which is the company’s second facility here, was hosted by the Reidsville Chamber of Commerce.  Officials from Albaad, the City of Reidsville, Rockingham County, and the Chamber joined in on the festivities.

In April 2018, Governor Roy Cooper announced Albaad’s expansion plans, which include creating 302 new jobs and investing $45 million locally.  The company is investing in its existing facility on Technology Drive and also at this Albaad FEM plant, which is the former Ball Corp. plant on Barnes Street.

Albaad USA is a multinational manufacturer of wet wipes and other hygiene products.  The expansion will enable the company to produce additional lines of personal care products in Rockingham County.

When Albaad located in the Reidsville Industrial Park in 2004, it was the company’s first U.S. production facility.  The company, which was the first tenant in the industrial park, has a current workforce of about 225.

Albaad USA manufactures wet wipes for brands such as Bert’s Bees at the Reidsville, NC facility.

As a world leader in non-woven textiles, Albaad makes private-label and branded products that are sold in more than 35 countries.  The Reidsville plant is a full-production facility consisting of manufacturing, converting, packaging and distribution.  The company was initially attracted to Rockingham County and North Carolina because of our talented and skilled labor force, location along the east coast transportation corridor, and accessibility to ports and the FedEx hub at Piedmont Triad International Airport.