Rockingham County Economic Development & RCC Small Business Center Launch Entrepreneurship Initiative

The Rockingham County Center for Economic Development, Small Business & Tourism and the Rockingham Community College Small Business Center are partnering in the launch of a new Entrepreneurship Initiative.  The initiative begins with four basic small business classes designed to equip entrepreneurs and business owners with the skills and knowledge to become more successful.

The two-hour classes are free and open to business owners at any stage of the game from start-ups to existing companies.  All classes are held in the evening from 6:00-8:00 p.m. every Thursday from now through December on campus at RCC’s Small Business Center in Wentworth.

The four classes will cover the following topics:

  • Start and Grow Your Small Business: Covers issues to consider before opening a business and how to grow and manage an existing business.
  • Financial Know How-Finance Basics: Learn the role of the key account types, the most important financial documents, and understand how to budget and forecast future cash needs.
  • Marketing Basics: Discover the basics and importance of marketing, from skills and tools to how to determine your customer base and how to best reach them.
  • Funding Your Small Business: Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Topics include bank funding, SBA funding, and crowd source funding.

“These are core classes for small businesses that will feed into a broader program for entrepreneurs and existing businesses that we are developing for later this year.  The idea behind this Entrepreneurship Initiative is to help local business people gain the knowledge and training to help them thrive in Rockingham County,” said Adam Mark, small business manager for the Rockingham County Center for Economic Development, Small Business & Tourism.

“We are excited to launch this program with these four, initial core classes.  We plan to build on this with offering business plan workshops, facilitating mentorships, and adding additional classes that will help our local entrepreneurs. We will be announcing more resources in the coming months and we look forward to helping as many entrepreneurs as we can,” said Susan Reagan, director of the Rockingham Community College Small Business Center.

Ruben Gonzales is the presenter at each class.  He has been an entrepreneur for 20 years with experience starting a variety of developments including multi-family housing, residential and commercial projects. Ruben spent 20 years with the City of Winston-Salem in a variety of roles including Director of Business Development.  Since leaving the City, Ruben has provided consulting to businesses and organizations on best practices and has taught a variety of business classes within the NC Community College System.

Registration for the free classes is open and available online at: