Small Business Spotlight: Vibe Nutrition

Rockingham County, NC (July 14, 2020) – Vibe Nutrition, owned and operated by 24 year old Alex Nickerson, took the town of Madison by storm when it opened its doors June 15, 2020. Vibe Nutrition is a healthy smoothie and energy bar, which was the first of its kind on the western side of Rockingham County.

Alex got the idea for the shop after Crave Nutrition opened in Reidsville last year. She found herself driving across the county on a weekly basis to visit the shop, and quickly realized Madison needed something like this. After several conversations and lots of support from Crave Nutrition owner Victoria Ellis, Alex decided to take the leap of faith and become an entrepreneur herself.

The downtown area of Madison has flourished into what is now considered the heartbeat of the town, thus leading Alex to West Murphy Street as her business home. The location she chose was perfect for her efforts, small and quaint yet rich in history. The now Vibe Nutrition storefront was once a horse stable in the 1800’s which was later converted to the covered building you see today. Renovations for the building, which were done by building owner Chris Alvis, as well as Alex and her dad, Roy Nickerson, were simple with a huge impact, especially the exposed brick wall.

Business for the young entrepreneur has taken off and continues to grow. While she sees many new faces visit the store, she has also already established regular clientele who visit every day. “I have been blown away by the sense of community that has been shown to me since opening Vibe Nutrition,” states Alex. “Having been born and raised in Rockingham County, local support is something that is important to me.”

Vibe Nutrition is open Monday through Friday from 7:00 am – 6:00 pm and Saturday from 9:00 am – 1:00 pm each week. They offer 14 energy drink recipes as well as 30 shakes. They are located at 121 West Murphy Street, Madison.

For more information or questions, please contact Tara Martin, Economic Development Marketing Manager at tmartin@co.rockingham.nc.us.